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About us

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Aurora is a globally integrated steel wholesaler and distribution company. We specialize in the supply of high-quality rolled steel products and stainless steel components that serve a wide array of industries including automotive, marine, energy, home appliances, construction, and heavy engineering.

With a deep-rooted commitment to innovation, quality, and sustainability, Aurora is more than a steel supplier — we are a strategic partner driving industrial progress and building sustainable futures. At Aurora, we don’t just produce steel — we forge progress. From eco-friendly innovation to global-scale infrastructure, we power industries and build sustainable futures

Business Areas

Steel and Basic Engineering

  • Hot & Cold Rolled Steel
  • Wire Rods & Plates
  • Silicon Steel Sheets
  • Structural, Electrical, & Automotive Steel
Metal Alloys & Speciality Steel Trading 
  • Supply of stainless steel, carbon steel, galvanized steel, and metal alloys
  • Includes grades suited for high-performance and corrosion-resistant applications
  • Supporting industries such as automotive, energy, engineering, and marine
Galvanized & Coated Steel Products 
  • Supply of zinc-coated, galvalume, and pre-painted steel products
  • High corrosion resistance and formability for roofing, cladding, and automotive uses
  • Ideal for applications in harsh environments and long-term durability
Building & Construction Materials Trading
  • Structural Steel Supply
  • Civil and Infrastructure Projects
  • Ensures compliance with regional quality and safety standard
Mail Us Anytime sales@aurora-mid.ae 
1

To be the World's Leading Company in Steel Supply Solutions.

2

To deliver premium steel solutions backed by innovation, ethical practices, and a commitment to sustainability.

Sustainability

Our Commitment 
Sustainability is not an initiative. It’s the foundation of everything we do. We’re driving carbon neutrality, circular economy practices, and ethical governance. 

Key Focus Areas 

  • Net-Zero Carbon by 2050 
  • 100% Waste Recycling Initiative 
  • Inclusive & Safe Workplace 
  • Environmental Protection Programs 

Innovation & Technology 

We embrace the Fourth Industrial Revolution with smart factories, AI integration, and digital twin technology. 

Innovation Highlights 

  • AI-Driven Steel Manufacturing 
  • Predictive Maintenance Systems 
  • Smart Supply Chain Management 

Our Values

At Aurora, our operations and culture are guided by four core values: Safety, Win-Win, Ethics, and Creativity. 

  • Safety reflects our unwavering commitment to respecting human life. It is our highest priority, and we expect all leaders to lead by example, fostering a culture of proactive and consistent safety practices. 
  • Win-Win represents our belief in shared success. We strive to understand and support one another, create social value, and pursue mutual growth and long-term prosperity through collaboration. 
  • Ethics underscores our dedication to integrity and accountability. We act with honesty and transparency, guided by mutual trust and a fair system of recognition and responsibility. 
  • Creativity embodies our forward-thinking mindset. We encourage open-mindedness, collaborative innovation, and bold problem-solving to stay ahead in an ever-evolving world. 

Together, these values form the cornerstone of our identity and the standard by which we operate—today and into the future. 

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